The Marketing Monster

One thing that is pretty universal among writers is that we despise marketing.

As if it weren’t challenging enough to find time to write while holding a day job, taking care of a family and carving out some sort of writing routine, we are faced with the prospect of total obscurity if we can’t also make time to push our creative ideas onto an already jaded and glutted public who get bombarded with marketing messages at every turn.

Like my writing, my marketing comes in spurts. I’ve just added a header to my Twitter account after receiving some very good advice from a reviewer and I’ve started ticking other things off a list of suggestions she very generously gave to me.

However, like many other writers, I cringe at the prospect of foisting my scribbles onto a oversubscribed and sometimes hostile public. I’ve been fortunate to find my first book generally well received and I have confidence that the next one will be a vast improvement, but to stand up and shout my praises is not something that sits naturally.

I’d love to sit back and let the books speak for themselves, but if I do that, no one will ever know of them. So, I will take this good advice and make an effort to polish up my ‘author platform’ and do my best to participate more on social media.

It could be a long road.

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